The largest consulting team in Europe serving reputation

With more than 45 specialists dedicated to monitoring, moderation, and analysis of online conversations, Opinion Act and Atchik now form the largest European team in their field. This new organization offers unique data coverage and a presence at the heart of conversations 7 days a week, 24 hours a day, to secure clients’ reputations, inform executive decision-making, and support brands in building lasting relationships with their communities.

“This partnership is a major turning point. We are combining Atchik’s excellence with Opinion Act’s AI-driven innovation to offer our clients a unique solution for reputation protection” says Edouard Fillias, CEO of the JIN Group.

A shared vision: building trust in the age of AI

Artificial intelligence is already central to Opinion Act by JIN’s methods, from measuring communication impact to anticipating crises. This momentum is strengthened by the arrival of Atchik, which provides new conversational data from organizations’ social networks, as well as proprietary AI-assisted response technology.

“AI allows us to move beyond traditional approaches and deliver real anticipatory capabilities, complemented by multilingual expertise. Our expertise is further strengthened in securing our clients’ reputations as they face the growing spread of fake content” emphasizes Romain Ponceau, Managing Director of Opinion Act by JIN.

“It is the historic know-how of Atchik and Opinion Act, the expertise of our professions, combined with the power of AI, that enables us to deliver the best possible service to our clients” says Brice Le Louvetel, Deputy Managing Director of Atchik.

A unified offering, available 7 days a week, 24 hours a day and enhanced by AI

Atchik’s organization, dedicated since its inception to managing large volumes of conversations 7 days a week, 24 hours a day, strengthens Opinion Act’s reputation protection capabilities. This partnership responds to a growing need among companies to have continuous monitoring and analysis capabilities in a dense and constantly active digital environment. Opinion Act x Atchik will now offer:

• An impact methodology to support executive decision-making
• Real-time and anticipatory monitoring, enhanced by AI, to secure reputation
• Dedicated studies strengthened by AI
• Moderation 7 days a week, 24 hours a day
• A community management offering to turn comments into conversations with customers

A structuring transaction at the heart of JIN’s growth strategy

The success of this transaction marks the completion of a first phase of external growth for the JIN Group and opens a new stage of development focused on international expansion, strengthening data and AI expertise, and the entry of new strategic partners, with the ambition of reaching 40 million euros in revenue within three years.

In this context, Effective Capital now supports JIN as a strategic advisor in this new phase of acquisitions and international expansion, alongside the management teams.

L’article Atchik joins Opinion Act within the JIN Group to form Europe’s largest team in digital opinion analysis est apparu en premier sur JIN, Agency in Europe (France, UK, Germany...).

Every year in France, 15,000 new cases of head and neck cancer are detected, often too late. To raise public awareness of the early signs of the disease, an original campaign was launched, using a humorous and impactful tone.

The central idea revolved around Ben Auèrelle, a fictional character featured in a short comedy film. In the video, he tells a joke to his colleagues, family, and friends, unaware of the telltale symptoms of the disease: throat or ear pain, difficulty swallowing, a blocked nostril, a lump in the neck, or frequent choking.

Broadcast on Facebook, Instagram, and YouTube, the campaign was also supported by a media plan involving press coverage.

Expose Your Skin: A collective artwork to break the taboo on skin diseases

Skin diseases remain a taboo subject, often stigmatized, preventing many patients from speaking out. This campaign aimed to open up the conversation through an artistic and interactive approach, allowing the public to express their emotions about these conditions.

The concept was based on an evolving digital artwork, generated by artificial intelligence. Each participant could submit a keyword describing their emotion, which was then transformed into a unique image and integrated into a collective mural. Displaying this artwork in strategic locations, such as La Défense and a dermatology conference, helped maximize its impact.

With hundreds of participants and extensive media coverage, including television features, the campaign generated significant engagement. Analysis of contributions revealed variations in emotions across different cities, illustrating diverse perceptions of skin diseases and reinforcing the importance of dialogue with patient associations and healthcare professionals.

A well-deserved recognition for these campaigns that raise awareness and mobilize support for essential causes. The award ceremony will take place in London on April 2, 2025.

L’article Two JIN Campaigns Selected as Finalists for the SABRE Awards EMEA 2025 est apparu en premier sur JIN, Agency in Europe (France, UK, Germany...).

« With the law regulating commercial influence, which strengthens the legal responsibility of brands and organizations in their business collaborations with influencers, these first e-labels ‘Responsible Influence Advisory Agency’ come at the right time. Advisory agencies will be able to turn their commitments into actions, and brands will benefit from an indicator to select their partners more effectively to carry out, together, increasingly responsible influence campaigns, » commented Pascale Azria, administrator and leader of the SCRP’s influence committee.

With the law regulating commercial influence, which reinforces the legal responsibility of brands and organizations in their commercial collaborations with influencers, these initial e-labels ‘Responsible Influence Advisory Agency’ arrive at the right moment. Advisory agencies will be able to translate their commitments into actions, and brands will benefit from an indicator to select their partners more effectively in order to jointly carry out increasingly responsible influencer campaigns, » commented Pascale Azria, administrator and leader of the SCRP’s influence committee.

The SCRP initiated this first e-label specifically tailored to advisory agencies, in line with its efforts to promote responsible practices. This aligns with the Charter for Relations with Influencers it signed in 2020, which established stringent requirements for consulting, transparency, integrity, compliance, and measurement. Additionally, the creation of the ‘Brand-Influencer Relations’ training in 2023, in collaboration with the AACC, reflects the SCRP’s commitment to responsible influence.

To obtain it, candidate agencies complete a questionnaire based on the issues outlined in the Charter for Relations with Influencers, aligned with the requirements of both the law regulating commercial influence and the ethical recommendations of the ARPP. The questionnaire consists of 6 questions structured around the three audiences addressed by advisory agencies in their influencer relations practices: internal, influencers, and their client companies/organizations. For each criterion, they provide evidence justifying their responses, which are then audited by AFNOR Certification. Depending on their responses, they may or may not meet the minimum level required for certification. Three levels are distinguished: 1 star, engaged level, 2 stars, confirmed level, and 3 stars, expert level.

Pioneers of responsible influence, these first 6 certified agencies have been acknowledged for formalizing their commitment through the implementation of ethical and transparent practices :

• CHANGE
• JIN
• KINGCOM
• OGILVY
• WELLCOM
• WOÔ

A second certification session will be opened starting in September and will be accessible to SCRP members, joined by members of the AACC.

L’article JIN is one of the first 6 agencies to receive the e-label « Responsible Influence Advisory Agency » awarded by AFNOR est apparu en premier sur JIN, Agency in Europe (France, UK, Germany...).