This partnership will give rise to the largest digital opinion analysis team in Europe, supporting 90 clients with revenues of 6 million euros, under the leadership of Romain Ponceau. It combines Atchik’s expertise in monitoring and moderation with the power of the AI-augmented team at Opinion Act by JIN.
The largest consulting team in Europe serving reputation
With more than 45 specialists dedicated to monitoring, moderation, and analysis of online conversations, Opinion Act and Atchik now form the largest European team in their field. This new organization offers unique data coverage and a presence at the heart of conversations 7 days a week, 24 hours a day, to secure clients’ reputations, inform executive decision-making, and support brands in building lasting relationships with their communities.
“This partnership is a major turning point. We are combining Atchik’s excellence with Opinion Act’s AI-driven innovation to offer our clients a unique solution for reputation protection” says Edouard Fillias, CEO of the JIN Group.
A shared vision: building trust in the age of AI
Artificial intelligence is already central to Opinion Act by JIN’s methods, from measuring communication impact to anticipating crises. This momentum is strengthened by the arrival of Atchik, which provides new conversational data from organizations’ social networks, as well as proprietary AI-assisted response technology.
“AI allows us to move beyond traditional approaches and deliver real anticipatory capabilities, complemented by multilingual expertise. Our expertise is further strengthened in securing our clients’ reputations as they face the growing spread of fake content” emphasizes Romain Ponceau, Managing Director of Opinion Act by JIN.
“It is the historic know-how of Atchik and Opinion Act, the expertise of our professions, combined with the power of AI, that enables us to deliver the best possible service to our clients” says Brice Le Louvetel, Deputy Managing Director of Atchik.
A unified offering, available 7 days a week, 24 hours a day and enhanced by AI
Atchik’s organization, dedicated since its inception to managing large volumes of conversations 7 days a week, 24 hours a day, strengthens Opinion Act’s reputation protection capabilities. This partnership responds to a growing need among companies to have continuous monitoring and analysis capabilities in a dense and constantly active digital environment. Opinion Act x Atchik will now offer:
- An impact methodology to support executive decision-making
- Real-time and anticipatory monitoring, enhanced by AI, to secure reputation
- Dedicated studies strengthened by AI
- Moderation 7 days a week, 24 hours a day
- A community management offering to turn comments into conversations with customers
A structuring transaction at the heart of JIN’s growth strategy
The success of this transaction marks the completion of a first phase of external growth for the JIN Group and opens a new stage of development focused on international expansion, strengthening data and AI expertise, and the entry of new strategic partners, with the ambition of reaching 40 million euros in revenue within three years.
In this context, Effective Capital now supports JIN as a strategic advisor in this new phase of acquisitions and international expansion, alongside the management teams.
