Romain Ponceau, General Manager of Opinion Act by JIN, took part in a roundtable on how AI is transforming information retrieval at the I-Expo & Data Intelligence Forum 2026 (Paris, France).
We take away three key convictions from this discussion:
- Humans remain decisive
Faced with LLM hallucinations, a consultant’s critical thinking turns data into reliable insights—an essential asset in times of crisis.
- The end of mass content
At Opinion Act by JIN, we leverage AI agents, social listening, and data personas to produce highly targeted content, ensuring each piece is useful, relevant, and actionable.
- Taking back control of sourcing
Relying on LLMs means accepting bias and obsolescence. Value is built on a controlled chain, from data to action.
Alongside Romain Ponceau, the discussion also featured Véronique Mesguich, Consultant Trainer at EEIE – European School of Economic Intelligence; Noureddine Lamriri, Director of Product Strategy & Presales at Everteam Software; and Sophie Ulrich, CPO Market Intelligence at ChapsVision.
