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B2B Tech PR Agency - Paris

Turn Expertise into Global Credibility

In a landscape flooded by AI-generated content, trust is the decisive variable. B2B tech buyers complete 70% of their purchase journey before any sales contact — evaluating, comparing, and forming conviction without you. If your brand isn't present in those critical moments, with the right messages, in the right channels, it's your credibility that disappears — not just your opportunities.
JIN is the European B2B tech PR agency that helps technology companies transform their expertise into lasting influence. Our edge: a hybrid team of PR specialists, public affairs strategists, data analysts, and performance marketers — all rooted in a deep tech culture.
We don't just tell your story. We measure it, amplify it, and optimize it — with real data, across 10+ countries in Europe.

Why B2B Tech Companies Need a Specialized Agency

  • Long Sales Cycles Demand Third-Party Legitimacy : A feature in a reference media outlet, a credible spokesperson, a well-crafted byline — these signals directly influence prospect trust during the evaluation phase.
  • Complex Tech Topics Are Hard to Make Visible : Translating a sophisticated technology into a compelling narrative for journalists, analysts, and decision-makers is a craft in itself — one that requires both technical fluency and editorial instinct.
  • AI Content Saturation Elevates Earned Media : An article signed by an independent journalist carries authority that sponsored content simply cannot replicate. In a world of AI-generated noise, earned media is your most defensible asset.

Our Services for International B2B Tech Companies

Media Relations
Media strategy, journalist relationship management, spokesperson preparation, and tech/business/sector coverage across Europe.
Multi-Market Communications
Centralized strategy, local activation in France, UK, Germany, and beyond. One unified reporting framework. No loss of coherence or speed across borders.
GEO / AI Search Visibility
Structured content and authority signals engineered to get your brand cited in ChatGPT, Gemini or Perplexity responses.
Thought leadership
Positioning your executives as authoritative voices: op-eds, interviews, and strategic stances on the EU AI Act, GDPR, and digital transformation, in the media and events that matter to your buyers.
Start the Conversation

The Impact × AI Method: Measurable Results, Every Time

We don't measure success in press clippings. We build impact systems aligned with your real business objectives.
01 Define the KPIs
Before any activation, we frame what "winning" means: adoption, awareness, reputation, commercial acceleration. 30+ standardized KPIs + custom indicators.
02 Data-Driven, Ultra-Local Personas
100+ indicators per market to answer the question: "Who trusts what, here, right now?" No assumptions — only signals.
03 GloCal Content
A coherent global positioning, with precise local narratives in each European market. One brand voice — many resonant frequencies.
04 AI-Augmented PR
Media targeting, editorial moment identification, creator ecosystem activation. Faster, more precise, more measurable — powered by AI, driven by human exper
05 Continuous Performance Measurement
Media coverage, social conversations, SEO/GEO signals — every data point structured by AI into early-warning business indicators. Reporting milestones at 30, 60, and 90 days.
Client Results That Speak for Themselves Client Results That Speak for Themselves
01 Perplexity: Establishing itself as a leader in AI among decision-makers
JIN led a strategic visibility campaign for Perplexity during the Paris AI Action Summit 2025, securing a partnership with Bouygues and organizing joint interviews. Result: 53 media placements and a total reach of 191 million, firmly establishing the brand in the French B2B market.
02 PLAUD AI: Launch in European markets
JIN built PLAUD AI's European launch PR strategy, positioning the solution as the reference "professional AI productivity" tool in tech and business media — in a market dominated by US players.
03 Hopex: CPL divided by two
For this B2B software specialized in data governance, JIN restructured the Google Ads campaigns with more refined targeting of decision-maker audiences. The cost per lead was cut in half, along with a significant improvement in the quality of the leads generated.
04 Dassault Systèmes: the authoritative voice of the future
JIN deployed a system combining communication impact measurement and reputation within AI platforms to position Dassault Systèmes as an authoritative voice on the industry of the future.
05 Exail: Autonomous defense robotics
JIN orchestrated a journalist immersion program around the DriX surface drones and mine-countermeasure systems. Result: qualitative coverage in reference media and a repositioning of Exail as a key player in European autonomous robotics.

The Experts Behind Your Strategy

Caroline Faillet
JIN Paris
Caroline Faillet
General Manager Group
Alexandre Villeneuve
JIN Paris
Alexandre Villeneuve
Co-Founder - Performance & AI
Frédéric Diaz
JIN Lyon
Frédéric Diaz
Chief Operating Officer - AI / Lab
Madeleine Blumgart
JIN Paris
Madeleine Blumgart
Consulting Director - Social Media
Anja Timme
JIN Berlin
Anja Timme
Director - International PR
Alfonso Lopez Herrera
JIN Paris
Alfonso Lopez Herrera
Client Director - International PR