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Consumer Tech PR Agency – Paris

Turn Every Launch Into Measurable, Lasting Influence Across Europe.

In a market flooded with AI content and accelerating launches, trust is the only differentiator that holds. If your brand isn't present at the moments that matter — right message, right outlet, right audience — it's your reputation that disappears, not just your sales.
JIN is the tech communication agency in France and Europe that helps consumer tech brands transform their launches into measurable, lasting influence. Our edge lies in our hybrid team: PR specialists, public affairs experts, data analysts, and performance marketers — all deeply rooted in tech culture.
We don't just tell your story. We measure it, amplify it, and optimize it — with real data, across 10+ European markets.

Why Consumer Tech Brands Need a Specialized Tech PR Agency

  • Compressed Launch Windows: A consumer tech launch plays out in weeks. Every step must be precisely orchestrated. A delay in journalist outreach or a breakdown in cross-market coordination can erase months of preparation.
  • Three Media Universes, One Coherent Voice: A consumer tech brand must be credible across tech, lifestyle, and business media simultaneously — with narratives tailored to each audience, without ever losing brand platform consistency.
  • A Fragmented, Ever-Shifting Influence: Ecosystem Influence isn't just creators. It flows through journalists who test and recommend, experts who legitimize, communities that amplify, and media that build longevity. Orchestrating this ecosystem in full is what separates a visible brand from a brand that matters.
  • European Competition Demands a GloCal Strategy: Running your European expansion with one agency per country and diverging messages? You're already behind a brand deploying a unified message, precisely adapted to each market.

Our Solutions for Consumer Tech Brands

Media Relations
Media strategy, journalist relationship management, spokesperson preparation, coverage across specialist tech media, business press, and lifestyle titles.
Influencer Marketing
JIN helps you find your winning formula to combine influence and ROI. Our 30 social media specialists build influence strategies that blend creator content with paid amplification.
GEO / AI Search Visibility
Structured content and authority signals to get your brand cited in ChatGPT, Gemini, and next-gen AI search responses.
Multi-Market Communications
Centralized strategy, local activation across France, UK, Germany, and beyond. One unified reporting dashboard.
Let's talk strategy

The Impact × AI Method: Measurable Results, Every Time

We don't measure success in press clippings. We build impact systems aligned with your real business objectives — in 5 steps.
01 Define KPIs
Before any action, we frame what "winning" means: adoption, awareness, reputation, commercial acceleration. 30+ standardized KPIs + custom indicators.
02 Ultra-Personalized, Data-Driven Personas
100+ indicators per market to answer: "Who trusts what, here, right now?"
03 GloCal Content
A coherent global positioning, with precise local narratives across each European market.
04 AI-Augmented PR
Media targeting, editorial moment identification, creator ecosystem activation. Faster, sharper, more measurable.
05 Performance Measurement
Media coverage, social conversations, SEO/GEO signals: every signal is structured by AI into early-warning performance indicators.
Our Consumer Tech Client Cases Our Consumer Tech Client Cases
01 Tinder: The dating app that became a generation's social platform
JIN led Tinder's PR, influencer, and social media strategy across 3 European markets (France, Germany, UK), repositioning the app from an ephemeral dating tool to an inclusive, safe lifestyle platform for Gen Z. Results: 864 press hits · 72% dedicated articles · 5 events · +7K followers · 375K social interactions.
02 Whatnot: Legitimizing live shopping through local commerce
JIN built a media education strategy to legitimize live shopping in France by anchoring the narrative on local merchants rather than influencers.
Results: +1pt Share of Voice · 100+ press hits in 2025 · TV appearances on TF1 & France 2 · Lasting perception shift around live shopping.
03 Reddit: From niche "geek" forum to mainstream social network
JIN repositioned Reddit in France — shifting it from a "geeks-only forum" to a mainstream social network through a "safe place" narrative and lifestyle/societal PR campaigns. Results: Dozens of hits in high-visibility media including Le Monde and France Inter · "Safe place" directly associated with the platform in editorial coverage.
04 Perplexity: Media prominence and AI thought leadership
JIN designed a media visibility campaign for Perplexity at the Paris AI Action Summit, maximizing the CEO's limited time through a wave of interviews in top national outlets. Results: 191M total reach · Significant brand awareness uplift · Confirmed AI leader positioning in France.
05 Duolingo: Creative excellence driving social engagement
JIN led Duolingo's social media and influencer strategy in France (Instagram, Twitter, TikTok, Facebook), leveraging pop culture and creative campaigns. Results: 19K followers · 4.6M video views · 2,500+ interactions · Best-in-class CM on Twitter · TV coverage.
06 Philips Hue: Influence as an e-commerce performance lever
JIN designed a European influence campaign around two limited editions with 7 selected profiles, dedicated landing pages, and tracked promo codes. Results: +250% sales vs. targets · 4.38% conversion rate · Post-campaign stock-out — validating influence as a performance channel
Caroline Faillet
JIN Paris
Caroline Faillet
General Manager Group
Alexandre Villeneuve
JIN Paris
Alexandre Villeneuve
Co-Founder - Performance & AI
Madeleine Blumgart
JIN Paris
Madeleine Blumgart
Consulting Director - Social Media
Anja Timme
JIN Berlin
Anja Timme
Director - International PR
Alfonso Lopez Herrera
JIN Paris
Alfonso Lopez Herrera
Client Director - International PR
Eklesia Mutiara
JIN Paris
Eklesia Mutiara
Social Media