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Corporate & Reputation

Build your reputation around community engagement and public opinion.

» All Corporate & Reputation offers

European Deployment

Deploy an optimized digital strategy in several European markets.

» All European Deployment offers

Consumer & Business

Developing fluid, differentiated, high-performance experiences for your communities.

» All Consumer & Business offers

Health PR

Effectively promote your healthcare mission.

» All Health Communication offers

Leaders & Transformation

Preparing and supporting managers for the changes impacting their company's business.

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Ebook: The new rules of European
expansion - From attention to intent

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Marketing PR Agency - Paris

Turn European Complexity Into Competitive Credibility

In a fragmented continent of 27 countries, 24 languages, and rapidly shifting regulations, global brands don't fail in Europe because of poor products — they fail because of poor credibility. Europe is not won through translation and attention. It is won through earned trust, local influence, and a narrative that resonates market by market.
JIN is the European marketing PR agency that helps international brands transform their communications into measurable market credibility. Our edge: a hybrid team of PR specialists, opinion strategists, social media experts, data analysts, and influence architects — all embedded in European market intelligence. We don't just broadcast your message. We build the conditions for your brand to be trusted, cited, and chosen — across 40+ countries.
We don't just tell your story. We measure it, localize it, and amplify it — with real data, across 15+ active European markets.

Why Global Brands Need a Specialized Marketing PR Agency in Europe

  • Europe Is Not One Market: From GDPR to the EU AI Act, from German engineering culture to British media pragmatism, every market has its own trust signals. A pan-European marketing PR agency doesn't apply one playbook — it orchestrates 15 different ones with one coherent strategic narrative at the center.
  • AI Content Saturation Makes Earned Media Your Most Valuable Asset: As AI-generated content floods every channel, the currency of credibility shifts to earned media, independent voices, and opinion campaigns. A feature in a reference publication, an influencer endorsement, a credible spokesperson — these signals move decision-makers in ways sponsored content no longer can.
  • PR Without Social and Influence Is Half a Strategy: In 2026, a press release without a social amplification layer, a journalist pitch without an influencer echo, or a reputation campaign without data feedback loops — are incomplete. European marketing PR requires an integrated stack: PR + social media + opinion campaigns + performance measurement.

Our Services for International Brands Expanding Across Europe

PR and Media Relations in Europe
Strategic media planning, journalist relationship management across 15+ European markets, spokesperson preparation, and press coverage coordination in France, UK, Germany, Spain, and Italy. We secure the placements that build trust where your buyers form their conviction.
Social Media Campaigns with Local Relevance
From social strategy to community management and content production, we create social media campaigns that speak to European audiences in their language, their culture, and their moment — with centralized governance and local precision.
Opinion Campaigns and European Influence
We deploy opinion campaigns that mobilize the right voices — KOLs, experts, policy influencers, and media personalities — to shift perception and build authority for your brand in the European public debate. Opinion Act by JIN is our dedicated influence engine.
Corporate Reputation and Crisis Communication
Reputation is your most strategic asset in Europe. We build, monitor, and protect it — from E-reputation tracking to crisis response planning — ensuring your brand maintains its positioning in the most sensitive market moments.
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The Impact × AI Method: Measurable Results, Every Time

From Market Entry to European Credibility
01 Define the KPIs
Before any activation, we frame what "winning" means: adoption, awareness, reputation, commercial acceleration. 30+ standardized KPIs + custom indicators.
02 Data-Driven, Ultra-Local Personas
100+ indicators per market to answer the question: "Who trusts what, here, right now?" No assumptions — only signals.
03 GloCal Content
A coherent global positioning, with precise local narratives in each European market. One brand voice — many resonant frequencies.
04 AI-Augmented PR
Media targeting, editorial moment identification, creator ecosystem activation. Faster, more precise, more measurable — powered by AI, driven by human expert
05 Continuous Performance Measurement
Media coverage, social conversations, SEO/GEO signals — every data point structured by AI into early-warning business indicators. Reporting milestones at 30, 60, and 90 days.
Client Results That Speak for Themselves Client Results That Speak for Themselves
01 Tinder - France, Germany, UK
The dating app that became a generation's social platform. JIN led Tinder's PR, influencer, and social media strategy across 3 European markets (France, Germany, UK), repositioning the app from an ephemeral dating tool to an inclusive, safe lifestyle platform for Gen Z. Results: 864 press hits · 72% dedicated articles · 5 events · +7K followers · 375K social interactions.
02 Reddit - France
Challenge: Reddit was perceived as a niche "geek forum" in France despite diverse, mainstream communities already active on the platform.
Approach: JIN reframed the story around Reddit as a safe and moderated community space, activating lifestyle and societal PR angles through AI-assisted listening.
Result: Coverage in major outlets including Le Monde and France Inter repositioned Reddit as a mainstream community platform.
03 Perplexity — Paris AI Action Summit 2025
Challenge: Limited time in France. Objective: maximize CEO visibility and establish Perplexity as a credible AI player.
Approach: JIN orchestrated a targeted PR campaign across leading tech and business media, combined with a wave of interviews and exclusive editorial activation with Bouygues Telecom.
Result: 50+ hits and interviews in leading national media. 191 million total reach. Perplexity established itself as a visible AI player in France within days.
04 TikTok — Europe
Challenge: Rising importance as a political channel in France and Germany while simultaneously under regulatory scrutiny.
Approach: JIN supported TikTok with public affairs intelligence across France, Germany, Belgium and the European Parliament — mapping political actors and analyzing narratives shaping political conversation.
Result: Strengthened TikTok's public affairs posture based on real usage data and institutional expectations.
05 Whatnot - France & Germany
JIN built a media education strategy to legitimize live shopping in France by anchoring the narrative on local merchants rather than influencers.
Results: +1pt Share of Voice · 100+ press hits in 2025 · TV appearances on TF1 & France 2 · Lasting perception shift around live shopping.
Caroline Faillet
JIN Paris
Caroline Faillet
General Manager Group
Leyla Guilany-Lyard
JIN Paris
Leyla Guilany-Lyard
Senior Advisor
Augustin Leclerc
JIN Paris
Augustin Leclerc
General Manager Group
Anja Timme
JIN Berlin
Anja Timme
Director - International PR
Madeleine Blumgart
JIN Paris
Madeleine Blumgart
Consulting Director - Social Media
Alfonso Lopez Herrera
JIN Paris
Alfonso Lopez Herrera
Client Director - International PR
Ebook: The new rules of European expansion - From attention to intent
Ebook: The new rules of European expansion - From attention to intent
Free executive guide - Available immediately - Trusted by global marketing leaders
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