JIN launches « AI Campaigning », the new corporate offer

Paris, July 7, 2026 – JIN, the European public relations and digital influence group, announces the launch of "AI Campaigning", its new corporate offering designed to model and anticipate stakeholder behavior. It enables companies to run campaigns calibrated audience by audience, fine-tune executive communications, reduce reputational risk, and shift the perceptions and opinions of every public.

AI Campaigning: prediction in the service of reputation
This new offering makes it possible to model and query target audiences. Drawing on their online conversations, the company's proprietary data, opinion research, and observed behavior, JIN reconstructs their expectations and emotional triggers. It is now possible to test a message and measure its likely reactions before going public.
From attention to intention: a four-step method, human x AI

Impact Factor
With the Impact Factor, campaigns are steered by precise indicators measuring the real evolution of perceptions — integrating qualitative data such as legitimacy, effectiveness, and intention — rather than being managed through purely quantitative, tool-driven metrics.

Data Persona
The data is then distilled into an interactive, continuously updated reference model. Built on vast quantities of data (media, social, proprietary), the Data Persona captures each audience's real expectations, the content that moves them, the opinion leaders they trust, and their emotional triggers. An audience that was once abstract takes on a face and a voice.

Chat Persona: talking with your audiences before talking to them
This feature allows communications teams to simulate conversations with these modeled audiences, in chat form, ahead of any public statement. A key message, a campaign angle, or a crisis response can be submitted to a given audience's Data Persona to assess perception, the risk of rejection, even crisis potential — and to course-correct before publication rather than after.
This ability to pre-test messages in dialogue with a faithful, continuously updated representation of one's audiences changes the very nature of communications work: you no longer guess how an audience will react — you anticipate it.

Hybrid Campaign: shifting perceptions, audience by audience
Once audiences are modeled as Data Personas, JIN deploys hybrid campaigns calibrated audience by audience — press relations, social media, digital, executive communications. Each audience gets its own message and channel: media, social platforms, leadership voices. JIN's experts produce the content, AI multiplies the cadence, and senior advisors ensure overall consistency.

"In an environment where audiences are fragmenting and conversational AIs are rewriting what is said about you, JIN combines deep audience knowledge, the power of AI, and corporate expertise. Meeting that standard is no longer a matter of taking the floor: it calls for a coordinated, targeted, data-driven campaign," says Édouard Fillias, CEO of JIN Group.