You can coordinate it centrally. You cannot execute it remotely. French journalists work with people they know, in French, over time, and institutional stakeholders expect local interlocutors.
French media are more editorial and more sceptical of corporate communication. Exclusives carry more weight than mass distribution, public debate reaches regulators faster, and a spokesperson who does not speak French limits what is possible.
First coverage can be fast. Credibility is a different timeline: relationship and narrative building, then sustained presence. We measure awareness, brand attributes and community strength rather than coverage volume alone.
