Philips is a Dutch technology company with a wide range of products including health, lighting and consumer tech. The Philips Hue system provides connected lighting for the entire home, allowing consumers to create the perfect ambience and automate all their lighting.
One of Philips Hue's biggest challenges was to reach its different target groups.
How do you make the Philips Hue products better understood and reach the right targets?
Solution
As Philips Hue targets are very diverse (Lifestyle Hunter, Connected Enthusiast or even Gamer), it was important to segment our annual campaign to reach our targets where they are.
JIN recommended 10 influencers across 3 main platforms: Instagram, YouTube and Twitch.
La campagne, organisée en différentes prises de parole par chaque influenceur pour permettre de présenter les produits, a été suivie d'une opération promotionnelle dans le cadre des temps forts de fin d'année (Black Friday, Noël).
