Challenge
PayPoint delivers innovative services and technology connecting thousands of retailer partner and SME locations across the UK.
The brand serves a diverse range of customers: from service providers, to retailers; e-commerce brands to millions of consumers paying bills, getting cash, making card payments, topping-up SIMs, or picking up parcels via Collect+.
How to create a social media strategy while dealing with the many targets, messages and priorities of Paypoint?
Solution
We proposed a plan in three actions:
1. Market Research: Understand the audience (b2b, b2c) through a comprehensive digital audit, offline focus groups, and surveys
2. Planning: Creating online strategies while defining content and social media activation
3. Implementation: Deployment of ‘always on’ content program
Media sample
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