Measuring the impact of communication

The Impact Factor, developed by JIN, offers an innovative approach to measuring the ROI of communications by structuring the strategy around an impact objective, sub-objectives and resources.

Impact Factor is an innovative solution for companies wishing to evaluate the ROI of their communications in a rigorous way, based on the principles of Barcelona, relevant indicators and a structured approach. It's time to move on from communication based on tool indicators to communication based on concrete results and impact on the organisation.


The originality of the Impact Factor lies in :

• An impact-focused approach: this enables us to move away from a vision limited to the tool and focus on concrete results.
• A structured method: it provides a clear framework for defining objectives, sub-objectives and resources, enabling communication actions to be better managed.
• A hybrid measure: it crosses all data sources for a comprehensive, multi-channel view of performance.
• The introduction of qualitative: this uses artificial intelligence to create new types of indicators that are truly specific to the company and not substitutable, by working qualitatively on the messages, the reactions expected from the target communities.
• Insightful indicators: it also exploits AI to create new indicators that don't just measure performance but also help to understand what's not working.
• A collaborative approach: its cross-functional approach and initial methodology ensure that all teams are aligned with the strategy and work in concert.