Five Guys chooses JIN Group for its social media, influence and PR strategy

Published on 23/01/2023

PARIS, January 23, 2023 – The JIN Group wins the account of the American premium burger brand Five Guys France.

JIN, specialist in digital influence and public relations, will support the brand on its social and paid media strategy, influence, and media relations.

This collaboration between JIN and Five Guys will be an opportunity for the brand to strengthen its relationship with its audiences through the launch of new communication platforms such as a Tiktok account.

Among the upcoming highlights: the opening of the 25th Five Guys restaurant in France, in the Blanche district of Paris. An opening that will take place in February, almost 6 years after the introduction of Five Guys to the French market.

Paul Hamilton, “Brand and Customer Director” Five Guys Europe: “We are delighted to start this adventure with JIN. Five Guys offers a simple but delicious product, and we hope, by collaborating with JIN, to continue to grow on the French market, a process initiated 6 years ago. JIN's ability to offer an integrated strategy, combining digital influence and public relations, was a determining factor in our decision”.

Edouard Fillias, CEO of JIN: “Five Guys is truly a “love brand”, and the type of client we wanted to support when we launched the JIN agency 11 years ago. It is therefore with a clear motivation that we approach this collaboration, which strengthens our expertise of the food sector, built up over the years”.

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