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How is AI redefining the image of CAC 40 leaders?

Published on 25/06/2025

What if artificial intelligence became the new barometer of public opinion? Through a groundbreaking study, the agency JIN explores how an AI perceives the leaders of the CAC 40. Leadership, ethics, communication, societal impact… the algorithm judges without filter. A first-of-its-kind approach that challenges traditional corporate reputation benchmarks and outlines a new form of influence.

We conducted the first 2025 AI Reputation Barometer of CAC 40 Leaders, offering an unprecedented look into how top executives are perceived — through the eyes of artificial intelligence.

As AI establishes itself as a key tool for journalists, investors, talent, and partners, one question becomes central: what does it really say about figures of economic power? And above all, which leaders are strengthened or weakened by this algorithmic lens?

For the first time, an AI has evaluated CAC 40 CEOs based on precise criteria including leadership, ethics, communication, and impact. This innovative method disrupts traditional approaches and reveals surprising dynamics.

Notable differences, standout sectors, and underutilized reputation drivers… this study sheds light on new expectations surrounding leadership in the age of artificial intelligence.

Which CEOs top the ranking? Who needs to rethink their image strategy? And what does this shift say about the future codes of leadership?

Download the full barometer right here:

2025 AI Reputation Barometer of CAC 40 Leaders
Discover the first barometer conducted by an artificial intelligence on the public image of CAC 40 CEOs.
DOWNLOAD THE BAROMETER
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