Overconnected, uninformed, narcissistic: the clichés that revolve around the young generation are numerous and prevent brands from reaching the consumers of tomorrow.
Born between 1995 and 2010, Gen Z represents 32% of the global population. From the analysis of their behavior to the basics of understanding the world of TikTok, without neglecting the analysis of YouTube comments, we have translated everything about Gen Z into a language adapted to all generations.
Trend book Planet JinZ
Discover everything you need to know about Gen Z, all in an ebook that sticks to the codes of this generation.