Agency News
Two JIN Campaigns Selected as Finalists for the SABRE Awards EMEA 2025
In the healthcare sector, communication takes on its full meaning when it translates into concrete results. With its signature "Health in Action", JIN Health makes a clear promise: to turn messaging into levers of impact, tangible initiatives and visible progress — both on the ground and in public debate. This signature also embodies a demanding approach, oriented towards action and results, and reflects the agency's commitment to supporting healthcare stakeholders over the long term.
Because healthcare communication cannot be improvised, JIN Health operates according to an original model: the integrated Task Force. A core of healthcare experts, capable of understanding the dynamics of the ecosystem, its players, its codes and its constraints, forms the permanent foundation. Around this core, additional capabilities are mobilised as needed: influence, AI, data, digital, media relations and public affairs.
We draw on our fine-grained understanding of audiences — thanks to JIN's data (Health Data Personas) and the use of AI — to build tailor-made strategies with proven effectiveness.
JIN Health is therefore built on a team of 30 multi-expertise consultants, all seasoned in the challenges of the healthcare sector. Together, they form an agile force covering every dimension: from analysing media and political environments to building narratives, and from mobilising stakeholders to anchoring messages in public debate.
Anne-Laure Brisseau and Charlotte Portalis take joint leadership of JIN Health, drawing on more than twenty years of experience in healthcare communication. For over ten years at LJ Com, they have supported sector stakeholders in their influence, reputation and transformation strategies. Their background enables them to decode media dynamics with precision and to bring a strategic reading of the sector's developments. They thus build on a solid continuity, with the ambition of supporting the deep transformations underway in healthcare.
Over 25 years, LJ Com — under the leadership of its founder Laurence Jacquillat — established itself as a leading agency in healthcare communication in France. The integration of LJ Com into the JIN Group in 2025 marked the first step in creating the brand. Laurence Jacquillat will support this transition as Vice-President of the JIN Group and Senior Advisor. JIN Health is a committed team that combines sector expertise with the JIN Group's know-how in data, AI, digital influence and public affairs.
"In healthcare, communication only has value if it produces concrete effects. With JIN Health, we have the means to deliver on that promise: a Task Force that combines deep sector expertise, collective intelligence, data and influence to turn every challenge into measurable action. That is what we mean by 'Health in Action'."
"Taking on the legacy of LJ Com means embracing a high standard: that of an agency that has built lasting relationships of trust with healthcare stakeholders. With JIN Health, we are going further. We bring the power of a digital, data and AI group to serve healthcare communication that is even more rigorous, more agile and more impactful."
JIN Health enters this new chapter with a strong client portfolio. Long-standing partners such as AstraZeneca, AbbVie, Pneumologie Développement, the French Federation of Orthodontics (FFO), GSK, LEO Pharma, MSD and the French Infant Food Sector (SFAE) have renewed their trust. New accounts have been signed, notably with BeOne Medicines, Vidal and Valbiotis, demonstrating the appeal of this positioning among a wide range of healthcare ecosystem players.
"Healthcare is one of the sectors where communication has the greatest impact on collective decisions. By launching JIN Health, we affirm our ambition to be the partner of choice for organisations seeking to build lasting influence in this environment. The Task Force we have assembled, the 'Health in Action' signature and the leadership that Anne-Laure and Charlotte embody: together these form a coherent project, grounded in reality and focused on impact."
