ROI in communications: no more blurred KPIs, thanks to the Impact Factor
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Mobile applications, specialized sites, the growth of forums and social media: financial communication is slowly but surely undergoing a transformation. In a fraction of a second, a company can experience significant variations in stock price, spurred by information published on social media or by conversations taking place on online forums.
The era of “fake news” raises questions about the origin and credibility of information, but also about how companies can use digital “storytelling” to promote their performance. With the rise of shareholder activism, the dissemination of financial information has become a key issue for corporate reputation.
