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Articles, publications and news

Blog posts

Performance vs. Impact: Why Likes Don’t Measure What Your Communication Actually Achieves [Video]
Performance vs. Impact: Why Likes Don’t Measure What Your Communication Actually Achieves [Video]
The multi-listening approach at the heart of behavioral intelligence [Video]
The multi-listening approach at the heart of behavioral intelligence [Video]
Data Persona: the content strategy that leaves a lasting impression [Video]
Data Persona: the content strategy that leaves a lasting impression [Video]
What if your audiences could respond to you before you even start speaking?
What if your audiences could respond to you before you even start speaking?
The Influence of Medical KOLs on TikTok and the Impact on the Healthcare Industry
The Influence of Medical KOLs on TikTok and the Impact on the Healthcare Industry
The New American Political Playbook: Speed, Spectacle, and the Risk They Create
The New American Political Playbook: Speed, Spectacle, and the Risk They Create
ROI in communications: no more blurred KPIs, thanks to the Impact Factor
ROI in communications: no more blurred KPIs, thanks to the Impact Factor
Talking Without Meaning: Putting an End to Empty Corporate Speak from Executives
Talking Without Meaning: Putting an End to Empty Corporate Speak from Executives
AI in communications: everywhere, but who’s prepared to pay?
AI in communications: everywhere, but who’s prepared to pay?
Transparency and opacity of AI systems: what impact on our rights?
Transparency and opacity of AI systems: what impact on our rights?
Moderating with AI: blocking hate without undermining our freedoms?
Moderating with AI: blocking hate without undermining our freedoms?
GPTs: Using AI to understand the Israeli-Palestinian conflict
GPTs: Using AI to understand the Israeli-Palestinian conflict
5 tips to overcome complexity in international social media strategy implementation
5 tips to overcome complexity in international social media strategy implementation
Online Search (SEO & SEA) : AI Challenges Advertisers
Online Search (SEO & SEA) : AI Challenges Advertisers
The Future of Communications is AI: Are You Ready?
The Future of Communications is AI: Are You Ready?
Communication and responsible consumption: is the sector doomed to be another « villain »?
Communication and responsible consumption: is the sector doomed to be another « villain »?
The Metaverse: a technological and business reality
The Metaverse: a technological and business reality
Communication biases, why are they so common and how to (try) to avoid them?
Communication biases, why are they so common and how to (try) to avoid them?
Generational marketing, why is it so popular and what are its limits?
Generational marketing, why is it so popular and what are its limits?
Designing international projects for the digital era
Designing international projects for the digital era
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