Articles, publications and news

Publications

eBooks
French Politicians are Obsessed with TikTok
French Politicians are Obsessed with TikTok
Op-ed
Stop Saying ‘Comms is a real profession’, Prove It
Stop Saying ‘Comms is a real profession’, Prove It
eBooks
How is AI redefining the image of CAC 40 leaders?
How is AI redefining the image of CAC 40 leaders?
Op-ed
Autonomous AI Agents: A New Era of Entrepreneurship
Autonomous AI Agents: A New Era of Entrepreneurship
The Influence of Medical KOLs on TikTok and the Impact on the Healthcare Industry
The Influence of Medical KOLs on TikTok and the Impact on the Healthcare Industry
The New American Political Playbook: Speed, Spectacle, and the Risk They Create
The New American Political Playbook: Speed, Spectacle, and the Risk They Create
ROI in communications: no more blurred KPIs, thanks to the Impact Factor
ROI in communications: no more blurred KPIs, thanks to the Impact Factor
Talking Without Meaning: Putting an End to Empty Corporate Speak from Executives
Talking Without Meaning: Putting an End to Empty Corporate Speak from Executives
Agency News
Two JIN Campaigns Selected as Finalists for the SABRE Awards EMEA 2025
Two JIN Campaigns Selected as Finalists for the SABRE Awards EMEA 2025
AI in communications: everywhere, but who’s prepared to pay?
AI in communications: everywhere, but who’s prepared to pay?
Transparency and opacity of AI systems: what impact on our rights?
Transparency and opacity of AI systems: what impact on our rights?
Agency News
JIN assists Perplexity with its press relations and consolidates its position as an expert AI agency
JIN assists Perplexity with its press relations and consolidates its position as an expert AI agency
Moderating with AI: blocking hate without undermining our freedoms?
Moderating with AI: blocking hate without undermining our freedoms?
Agency News
LJ Com joins JIN to become the leading independent healthcare communications provider
LJ Com joins JIN to become the leading independent healthcare communications provider
Agency News
JIN launches JIN HEALTH, its data-driven communication offering for healthcare companies
JIN launches JIN HEALTH, its data-driven communication offering for healthcare companies
Op-ed
Will generative AI spell the end of applications?
Will generative AI spell the end of applications?
GPTs: Using AI to understand the Israeli-Palestinian conflict
GPTs: Using AI to understand the Israeli-Palestinian conflict
Op-ed
Influence Responsible: Gen Z Accelerates Changes, and Brands Must Adapt Quickly!
Influence Responsible: Gen Z Accelerates Changes, and Brands Must Adapt Quickly!
Agency News
JIN is one of the first 6 agencies to receive the e-label « Responsible Influence Advisory Agency » awarded by AFNOR
JIN is one of the first 6 agencies to receive the e-label « Responsible Influence Advisory Agency » awarded by AFNOR
Op-ed
How can public debate be saved in the face of AI in politics?
How can public debate be saved in the face of AI in politics?
Agency News
JIN launches an offer to support and deploy the AI revolution within communication departments
JIN launches an offer to support and deploy the AI revolution within communication departments
eBooks
eBook | Social Media: Think Globally, Act Locally
eBook | Social Media: Think Globally, Act Locally
5 tips to overcome complexity in international social media strategy implementation
5 tips to overcome complexity in international social media strategy implementation
Agency News
JIN strengthens its Public Affairs practice with the recruitment of Guilhaume Jean
JIN strengthens its Public Affairs practice with the recruitment of Guilhaume Jean
Online Search (SEO & SEA) : AI Challenges Advertisers
Online Search (SEO & SEA) : AI Challenges Advertisers
Op-ed
The armies of the shadow or digital warfare 3.0
The armies of the shadow or digital warfare 3.0
Agency News
Press release : Philips Hue and WiZ choose JIN for their influence, paid media and social listening strategy
Press release : Philips Hue and WiZ choose JIN for their influence, paid media and social listening strategy
eBooks
eBook | Social media: your partner in launching your brand in Europe
eBook | Social media: your partner in launching your brand in Europe
eBooks
The Ultimate Guide to ChatGPT Prompts for Communications and Marketing
The Ultimate Guide to ChatGPT Prompts for Communications and Marketing
Agency News
Press release : Five Guys chooses JIN Group for its social media, influence and PR strategy
Press release : Five Guys chooses JIN Group for its social media, influence and PR strategy
The Future of Communications is AI: Are You Ready?
The Future of Communications is AI: Are You Ready?
Agency News
Opinion Act joins JIN Group to create Europe’s leading digital influence consulting group, specialized in community activation
Opinion Act joins JIN Group to create Europe’s leading digital influence consulting group, specialized in community activation
Op-ed
“We have the project to create a leading player in Europe in digital influence”, joint interview with Caroline Faillet (Opinion Act) and Edouard Fillias (JIN) 
“We have the project to create a leading player in Europe in digital influence”, joint interview with Caroline Faillet (Opinion Act) and Edouard Fillias (JIN) 
eBooks
Social Media: 5 summer clichés dispelled
Social Media: 5 summer clichés dispelled
Communication and responsible consumption: is the sector doomed to be another « villain »?
Communication and responsible consumption: is the sector doomed to be another « villain »?
Op-ed
Public relations, the guarantor of our democracies?
Public relations, the guarantor of our democracies?
Op-ed
Presidential Election of 2022: TikTok, new HQ of electoral influence?
Presidential Election of 2022: TikTok, new HQ of electoral influence?
The Metaverse: a technological and business reality
The Metaverse: a technological and business reality
Communication biases, why are they so common and how to (try) to avoid them?
Communication biases, why are they so common and how to (try) to avoid them?
Generational marketing, why is it so popular and what are its limits?
Generational marketing, why is it so popular and what are its limits?
Op-ed
How the UK’s Executives failed convert on the pre-Brexit opportunity
How the UK’s Executives failed convert on the pre-Brexit opportunity
eBooks
Trend book | Planet JinZ : The Gen Z deciphered
Trend book | Planet JinZ : The Gen Z deciphered
Op-ed
The metaverse: Is it really for the worst & the distant future?
The metaverse: Is it really for the worst & the distant future?
Op-ed
MEN DOMINATE, WOMEN TRIUMPH – An index of C-Level communication performance in the green ecosystem
MEN DOMINATE, WOMEN TRIUMPH – An index of C-Level communication performance in the green ecosystem
Designing international projects for the digital era
Designing international projects for the digital era
eBooks
eBook | Influencer Marketing: How to (re)connect with your communities?
eBook | Influencer Marketing: How to (re)connect with your communities?
eBooks
eBook | Direct-to-consumer: The emotional and transactional shortcut to your consumers
eBook | Direct-to-consumer: The emotional and transactional shortcut to your consumers
eBooks
eBook | The impact of Technology during COVID-19
eBook | The impact of Technology during COVID-19
eBooks
eBook | The digital event guide: making your online gathering a success
eBook | The digital event guide: making your online gathering a success
eBooks
eBook | Financial Communication in Digital Era
eBook | Financial Communication in Digital Era
eBooks
eBook | C-Level : Embrace a new kind of leadership
eBook | C-Level : Embrace a new kind of leadership
eBooks
eBook | How to deploy an employee advocacy program and mobilize the company’s talents?
eBook | How to deploy an employee advocacy program and mobilize the company’s talents?
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